Future Media architect, author, speaker, and entrepreneur; Lauren is an expert at deciphering and forecasting power trends, innovation, and public sentiment within the intersection of popular culture & emerging tech - Artificial Intelligence, 5G, Web 3 - and the impact of such on business and governance - with a unique focus on Millennials+ as well as diverse demographics. She helps brands and politicos understand how to create messaging and content that better resonates with today’s tech-savvy, pop culture Millennials consumers/constituents and influential demographics of color by providing forecast & insight into cultural trends, attitudes, and behavior as it all intersects with emerging tech usage, that is, Future Media.
Through the lens of what she calls "the rise of the leaderful"; a cultural shift exemplified by a new spirit of increased individual empowerment via a decentralized, networked, Future-Media driven era, she provides a unique voice as a visionary. Her work is based on her team's micro-sociology research, her books "Rise of the Smartpower Class"(Amazon Best: "New Media Studies"), and the 2016 update of that book, "America's Most Wanted: The Millennial”, and via her background as a successful, international digital entrepreneur previously collaborating with clients from Snoop Dogg to Microsoft leveraging content strategy, pop culture trends, and technology through her previous startup, Punch Media Group as well as an MTV Networks vet.
Lauren has written and continues to write for numerous media outlets on emerging tech and popular culture such as Forbes, Daily Beast, cnbc.com, The Next Web, Business Insider, Moguldom, allhiphop.com, and Campaigns & Elections, and more. She is also a guest commentator on MSNBC, among other media outlets.
She is the current founder of Lnk Agency, a diversified concept marketing and media production company fostering innovation in marketing and communications strategy with ventures integrating music, film, post-cable television, technology, politics for the new GenZ/Millennial tech class and DEI initiatives and counts as its clients companies from WarnerMedia (now WarnerMedia Discovery) to Microsoft.
A massive proponent of supporting the new majority in the powerful realm of Future Media, Lauren also recently launched an innovative non-profit and movement entitled GameChange to ensure that this new area is inclusive of a variety of top minds.
She is at work on a new AI-driven media company, and speaks professionally on the above via Leading Authorities agency.
Lauren is an alum of Columbia University and is currently pursuing study at Harvard Business School.
*media = any form of communication channel
