She helps brands and politicos understand how to create messaging and content that better resonates with today’s tech-savvy, pop culture Millennials consumers constituents by providing forecast & insight into cultural trends, attitudes and behavior as it all intersects with emerging tech usage.
Through the lens of what she calls "the rise of the leaderful"; a cultural shift exemplified by a new spirit of collectivism and increased individual empowerment via a decentralized, networked era, she provides a unique voice. Her work is based on her team's micro-sociology research, her books "Rise of the Smartpower Class"(Amazon Best: "New Media Studies"), and the 2016 update of that book, "America's Most Wanted: The Millennial", and via her background as a successful, international digital entrepreneur working with clients from Snoop Dogg to Microsoft providing trend consulting, mobile strategy, pop culture marketing, and live event production. Lauren was also the first to decipher pop culture trends by mashing-up notables in politics, tech & entertainment in her on-line video talk series entitled "HD", distributed via a limited edition Comcast web text platform.
Current founder of Lnk Agency, she speaks professionally on the above via Leading Authorities agency.
An entrepreneur with 14 years of experience, Lauren is the founder emeritus of Punch Media Group an edgy digital content development and strategy consulting company with offices in both the U.S. and Europe that specialized in reaching 18-34 across mobile phone/emerging tech platforms. The PMG corporate mission was achieved in helping businesses cultivate profitable ideas and strategy utilizing mobile/emerging technology and integrating that into their existing business. Under her relentless guidance and her ability to sense cultural cues early on, the company created a track record of successful account management, data analysis, relationship management and metrics achievement via mobile phone application development, QR tags, mobile commerce and more. Lauren succeeded in creating a leading company specializing in reaching the biggest and most frequent user of mobile/emerging tech today: hip, diverse demographics; and worked with notables from Microsoft to Snoop Dogg and has even been the force behind client revenue increase of up to 87% within a specific category. Prior to starting Punch Media Group, she was employed at Viacom/MTV Networks tapping into trends early in order to connect with influencers across the world.
Lauren has contributed to such media outlets as Daily Beast, cnbc.com, The Next Web, Business Insider, and Campaigns & Elections. She is also a guest commentator on MSNBC, among other media outlets. She is a columnist at Inc and a contributor at Forbes.com.
She has been featured as guest lecturer at Columbia University and moderated a number of panel discussions both in the U.S. and abroad.
Lauren is on the advisory council of the Barnard College Entrepreneur Group. She has been a participant of the Mobile Marketing Association's Global Smarties Council to select the best in mobile marketing creativity and effectiveness. In addition, Lauren is also an ambassador for the European Commission's new Futurium tech platform which crowdsources thought to better determine public sentiment.