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Lauren deLisa Coleman Digi-cultural trend analyst

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Writing

Writing

Creating unique critical analysis of the digi-culture era as it unfolds, Lauren is an author and contributor for a number of media outlets.

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About

About

A digi-cultural trend analyst, author, speaker, and consultant; Lauren deLisa is an expert at deciphering and forecasting power trends and public sentiment within the intersection of popular culture & emerging tech and the impact of such on business and governance - with a unique focus on Millennials.

She helps brands and politicos understand how to create messaging and content that better resonates with today’s tech-savvy, pop culture Millennials consumers constituents by providing forecast & insight into cultural trends, attitudes and behavior as it all intersects with emerging tech usage.

Through the lens of what she calls "the rise of the leaderful"; a cultural shift exemplified by a new spirit of collectivism and increased individual empowerment via a decentralized, networked era, she provides a unique voice. Her work is based on her team's micro-sociology research, her books "Rise of the Smartpower Class"(Amazon Best: "New Media Studies"), and the 2016 update of that book, "America's Most Wanted: The Millennial", and via her background as a successful, international digital entrepreneur working with clients from Snoop Dogg to Microsoft providing trend consulting, mobile strategy, pop culture marketing, and live event production. Lauren was also the first to decipher pop culture trends by mashing-up notables in politics, tech & entertainment in her on-line video talk series entitled "HD", distributed via a limited edition Comcast web text platform.

Current founder of Lnk Agency, she speaks professionally on the above via Leading Authorities agency.

Testimonials

Additional Background

An entrepreneur with 14 years of experience, Lauren is the founder emeritus of Punch Media Group an edgy digital content development and strategy consulting company with offices in both the U.S. and Europe that specialized in reaching 18-34 across mobile phone/emerging tech platforms. The PMG corporate mission was achieved in helping businesses cultivate profitable ideas and strategy utilizing mobile/emerging technology and integrating that into their existing business. Under her relentless guidance and her ability to sense cultural cues early on, the company created a track record of successful account management, data analysis, relationship management and metrics achievement via mobile phone application development, QR tags, mobile commerce and more. Lauren succeeded in creating a leading company specializing in reaching the biggest and most frequent user of mobile/emerging tech today: hip, diverse demographics; and worked with notables from Microsoft to Snoop Dogg and has even been the force behind client revenue increase of up to 87% within a specific category. Prior to starting Punch Media Group, she was employed at Viacom/MTV Networks tapping into trends early in order to connect with influencers across the world.

Lauren has contributed to such media outlets as Daily Beast, cnbc.com, The Next Web, Business Insider, and Campaigns & Elections. She is also a guest commentator on MSNBC, among other media outlets. She is a columnist at Inc and a contributor at Forbes.com.

She has been featured as guest lecturer at Columbia University and moderated a number of panel discussions both in the U.S. and abroad.

Lauren is on the advisory council of the Barnard College Entrepreneur Group. She has been a participant of the Mobile Marketing Association's Global Smarties Council to select the best in mobile marketing creativity and effectiveness. In addition, Lauren is also an ambassador for the European Commission's new Futurium tech platform which crowdsources thought to better determine public sentiment.

Speaking

Speaking


The most important value one can offer is to provide fresh, engaging thought that is both easy to understand and easy to remember. Panels. Conferences. Radio. Television. Web. Future vision, Commentary, business analysis, product review, interview - Lauren deLisa breaks down cultural tend analysis as it intersects with Millennial values and emerging tech behavior at a variety of prestigious conferences and plenaries.

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Lauren deLisa is a profesional speaker represented by Leading Authorities and  SheSource

Conferences/Special Events

Lauren was asked to moderate two panels during the massive VivaTech conference in Paris France April, 2019. She was also selected to conduct the fireside chat with the CMO of Procter & Gamble while there as well.

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Flourish Conference 2019

Conferences/Special Events

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black and white U.S congress with red and blue 2018 in background

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black and white U.S congress with red and blue 2018 in background

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Mid-Term Elections: Tech Rewind And Fast-Forward, Deciphering Change

Conferences/Special Events

Be part of a unique morning discussion at Microsoft that not only analyzes the massive 2018 mid-term election results from a technology strategy point-of-view but fast-forwards to implications, opportunities and challenges around the future of blockchain voting, Artificial Intelligence usage, cryptocurrency fundraising and more...

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Media StartUps In A Post-Cambridge Analytica Era With Geopolitical Challenges: The Future of Investing In New Voices, Data Shifts, Policy Impact

Conferences/Special Events

Media, in all its forms, has never been more present in our lives than today. But it's about to take a wild turn. This event provides a rare look at what's next at the intersectional point of media startups and data/privacy from a top experts within that eco-system. Notables in the space will examine the landscape in the specific arena of tech as it intersects with media-related start-ups in an era after the Cambridge Analytica scandal made complicated even further by geopolitical issues as they intersect with tech investment...

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Entreprise blockchain Forum

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Enterprise Blockchain Forum

Conferences/Special Events

Real world use cases for blockchain abound in the enterprise.

Spending by enterprises and other entities on blockchain networks is expected to reach $2.1 billion this year, more than double what was spent on the distributed electronic ledger technology in 2017.

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Cannes in Color

Conferences/Special Events

Inclusion in Action: Tackling Tough Conversations about Race and Equality in Advertising

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BBSJ 2018

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avid connect 2018

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Avid Connect 2018

Conferences/Special Events

Define your path, overcome obstacles, transcend limitations, and experience innovation in action.

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Multicultural Media, Telecom and Internet Council | MMTC 9th Annual Broadband and Social Justice Summit

Conferences/Special Events

MMTC’s 9th Annual Broadband and Social Justice Summit highlights how the intersection of media, telecom, and tech policy impacts us all, from the digital elite to our most vulnerable communities. Thought leaders from government, industry, and advocacy groups address the top issues.

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BBSJ 2018

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Beats, Ballots & Bytes

Conferences/Special Events

Beats, Ballots & Bytes: This event is a special panel discussion exploring how to engage and navigate the new mindsets, values, and entrants within the public sector today.

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v2#AIShowBiz Summit

Conferences/Special Events

v2#AIShowBiz is the world's first event dedicated 100% to the intersection of artificial intelligence and the entertainment industry! The event features trailblazer talks, an innovation fair and pitchfest for entrepreneurs! 

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Congressional Briefing: New Models For Tech Start-Up Funding & U.S. Economic Impact

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MRA Mid-Atlantic Chapter Spring Symposium / National Press Club

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The Future of Social Good, Brands, Millennials & Emerging Tech

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Marketing tech disruptors to Watch in 2016

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Brigadoon 2016

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PBA Executive Summit

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Marketing tech disruptors to Watch in 2016

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Brigadoon 2016

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PBA Executive Summit

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Mid-Atlantic Marketing Summit - Intelligence & Insights on the Future of Communications

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"Straight Outta Compton" -EXCLUSIVE Q&A With Producer For DC Powerati

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Social Media for Nonprofits

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ad:tech San Francisco

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Campaign Tech

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MACE! 2015: Elevate Your Game

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Destination DC's second annual Global Marketplace

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Digital Diversity Network, 3rd Annual Summit

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Connecting in Today's New Leaderful Era: Keeping up, Out-smarting, Preparing

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On-air Analyst

KPOO FM 89.5

On-air Analyst

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KPOO FM 89.5

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NBC News Radio

On-air Analyst

Media Coverage

Cheddar Crystal Ball: Where Artificial Intelligence Is Heading in 2019

If you thought artificial intelligence took major strides in 2018, buckle up; 2019 may well be an even bigger year for the industry. What are insiders watching ー and what will make the biggest entrance in 2019? Cheddar's Crystal Ball has generated a prediction: Open source A.I., which allows information to be shared freely across many platforms.

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Cheddar Crystal Ball Where Artificial Intelligence Is Heading in 2019

Moving Toward a Cashless Society

Digi-Cultural Trend Analyst Lauren deLisa Coleman says cash is dead. She delves into how MasterCard is incorporating new technologies, like the Qkr app, that allow consumers to leave their wallets at home. Coleman also notes the growing concerns about privacy as technology becomes more advance.

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EWTN TV

Media Coverage

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MSNBC

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ABC 2 News

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The Grio

Media Coverage

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Broadband & Social Justice

Media Coverage

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Luxuary Daily

Media Coverage

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Madame Noire

Media Coverage

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Radio Live Auckland 100.6

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Testimonials

Testimonials

Comcast

"HD by Lauren deLisa is a great example of ... [what we are] looking to share on our platform,...and we are thrilled to welcome the show to our growing network."

Paul Wright, Media Development, Comcast.

MSNBC

"Lauren has a lot of knowledge and a lot of understanding of what is happening now in technology. She's good at getting into the shoes of the end user and bringing a side to the digital space and technology discussions that often missing which is how people feel and are impacted by devices and trends."


Alexis Garrett Stodghill, Segment & Digital Producer, MSNBC, The Reid Report

The Huffington Post

"Lauren DeLisa Coleman is our go-to source for highlighting vital issues at the intersection of technology and culture. Her joint piece with Chuck D held the #1 post on the tech section for several days once it was posted and remains a classic."


Stuart Watley, Associate Editor, The Huffington Post

Allhiphop.com

"I thought Lauren was a perfect fit for a tech centric column that focused on hip hop based on her past experience working with hip hop artists as a tech consultant and her experience as a writer for such known entities as the Huffington Post. It is rare to find people who not only have experience and technical knowledge, but also have the ability to deliver that knowledge in a meaningful and engaging manner."


Derek Frempong, Director of Technology, AllHipHop.com

Millennial Trends/eBook

Millennial Trends/eBook

America's Most Wanted: The Millennial: How to Quad Decode and Trend Forecast

America's Most Wanted: The Millennial - How To Quad Decode and Trend Forecast is an unprecedented look at millennials through the creation and analysis of 4 specific groups. Providing insight and forecast whether the reader is at the conference room table or the kitchen table, author and digi-cultural trend analyst Lauren deLisa Coleman deciphers behavior patterns, busts myths, and delivers a completely new understanding on this 80+ million generation that has everyone clamoring. Via a technique she has created entitled cultural parsing, Coleman offers a fresh and organic understanding of the millennial that has been missing in the market. The book also provides true context for areas of disruption via a dynamic look at the millennial through specific popular culture hot buttons of celebrity, politics, race, and technology. America's Most Wanted is a completely new and hip look at the most fascinating demographic of our time.

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Proof/current research

Lauren talks to Randi Zuckerberg on her SiriusXM show about top 3 trends to watch for the rest of 2019

Trend Research

special joint-research on tech trends with findings to be released during 1st Quarter 2018

Bi-Monthly Trend Snackables:
Pop of Digi-Culture

UN Report

Commissioned by United Nations High Commissioner On Refugees to research and create findings on how popular culture trends and conversations begin and become entrenched. Goal of document is to be used to make the refugee conversation more contemporary and relevant so that the situation is alleviated.

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American Marketing Association - Report/White Paper

Commissioned to research and write entire report with white paper companion for the American Marketing Association, Washington DC chapter to support and educate its members.

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Trend predictions

In 2013 Lauren is asked to speak at one of the first Social Media conferences in Washington, DC at a special event hosted by DC Web Women. She speaks about social "hijacks" and "fake representation" as a major trend to watch. In 2019, the concept of "deep fakes" takes hold even touching the Speaker of the House, Nancy Pelosi.
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Lauren writes about Universal Basic Income becoming a larger talking point in the U.S. narrative based on her research piece for Forbes in March. www.forbes.com
Also touches on this trend as part of her directives to track all things regarding cashless payments while being interviewed on Randi Zuckerberg's XM Sirius Radio show in April. Just months after, goes right to the top with U.S. 2020 president candidate Andrew Yang making UBI part of the center of his platform and turning the volume up on it boldly during his CNN debate appearance in July, 2019.

Past trend predictions

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